Semalt Expert Explains The Difference Between On-Page SEO And Off-Page SEO

Every person who has his / her own website wants it to be best suited to the requirements of the Google search engine. Why is it so important and what to do to achieve success? A well-established website positioning strategy is extremely important. You can do it yourself, but a much better solution is to enlist the help of an SEO specialist. By using the services of a professional, we have a guarantee that an accurate SEO strategy will be prepared, which will take into account both on-page and off-page activities.

On-page SEO optimization is a characteristic activity within a given website. Therefore, This means all processes in the field of positioning that are directly related to the website, its use, accessibility, and attractiveness for the user. It covers both technical activities and works on content creation. What are the most important areas of on-page SEO?

One of the most important areas of on-page SEO activities is content. It applies to texts available on the website, product descriptions, as well as graphics, and videos. Properly optimized content, written for specific keywords, brings many benefits for positioning and also makes the website more attractive to its users. Remember to post fresh content on your website that will interest a potential customer. Respond to the needs of users and focus on selecting the right keywords. Optimization is also related to the appropriate structure of headings, their titles and placement on the page. Don't forget about these aspects.

Technical optimization is as important to on-page SEO activities as content. It covers a wide range of works aimed at increasing intuitiveness and adjusting your website to the requirements of users. The scope of technical optimization includes, for example, the speed of loading a website or its responsiveness, i.e. adaptation to mobile devices.

Your website URLs affect positioning, which is why on-page SEO activities also focus on this aspect. Remember that these addresses should be readable both for you and the users of your website. Choose the appropriate scheme for your addresses. For example, they may match the header h1. There are many solutions, so choose the one that best suits your website.

Meta tags are a great tool that will allow you to increase the marketing power of your website. Thanks to their use, you provide the potential customer with information about what to expect after entering your website. It is important to focus on the content of the meta tags. It is it that encourages the user to click on a given link to your website. This is a great opportunity to, in a few words, encourage potential customers to visit your website and take advantage of your offer.

Off-page SEO optimization, in turn, is an activity that we can perform in terms of Website positioning, but not within the website itself. It refers to external works that increase the search position in terms of Internet search engines. What are these activities?

The first factor that should be taken into account in off-page SEO is getting the right links. It must not be forgotten that quantity and quality count, and building links to our website should be a well-thought-out process. Where to create such connections? Their main source may be a company blog with valuable articles. Of course, social media is an invaluable ally in getting connections and links. Press releases and sponsored articles are also good solutions.

The Internet is an endless network of connections, so how your competition uses its possibilities is an important stage in positioning and at the same time an aspect of off-page SEO. Competition can provide you with new ideas for action, and you can learn from its mistakes.

In off-page SEO activities, you should also consider the factors that will support our brand. By this, we mean things like a good product or service, care for customer service, as well as the image of the company by following reviews, opinions or good relations with the industry.

Another example of an off-page SEO area of activity is social media. Activities in social media have a strong influence on your website. They help in promoting your brand on the Internet, interacting with customers and encouraging them to take advantage of your offer. Thanks to social media, you can also get the previously mentioned links.

It is a tool that will allow you to easily build positive relationships with potential customers. Thanks to Google My Business, users can leave opinions about you and give visible "stars". You, in turn, have the chance to respond and interact with your customers. Such activities allow you not only to increase visibility on the Internet but above all to increase the trust among users in relation to your company.

In order to increase your control over off-page SEO activities, it is worth monitoring their effects. How? There are many tools on the market that provide information about how off-page activities affect your website. This can be, for example, the Dedicated SEO Dashboard.

The Dedicated SEO Dashboard has metrics that measure the quality of your domain in terms of your link profile. For example, they allow us to verify whether it is worth obtaining a link from a specific web page. This tool allows you to control and increase organic traffic on your website, and also provides information about your backlink profile. 

One of the most popular features of this SEO tool is the 'domain vs. domain analysis', which allows you to easily compare your website with competitors.

If you're looking for analytical reports to help you better understand your website's search data, traffic or even competitors, you'll be able to compare keywords and domains. The on-page SEO audit tool allows you to easily monitor your ranking and find recommendations on how to improve your website's performance.

Remember that the analysis and monitoring of results is an important element influencing the quality of your website. So, if you do not have specialist knowledge and tools, a better option will be to contact the appropriate SEO agency, whose specialists will help you analyze the activities carried out on your website and implement comprehensive solutions to increase its visibility and attractiveness among Internet users.

The most important and key difference between on-page SEO and off-page SEO is the area of their activities. As previously mentioned - on-page SEO focuses on an internal approach and refers to those aspects and processes that directly affect our website. Off-page, on the other hand, are activities that a website should support from the outside, providing it with valuable links and distribution channels. Off-page SEO, therefore, focuses on increasing the authority of your domain.

Currently, many people, when creating a strategy, place the greatest emphasis on on-page SEO, i.e. preparing valuable texts for the website, but also creating a clear structure, researching keywords and their proper placement on the page. We have complete control over on-page SEO activities, we change them on our own website. That's the entire structure of the site. Working on factors on the page allows the robots to read it better. Remember that taking care of these factors allows for good indexing of our website, understanding what the page is about, and easy navigation through the structure and content of the website, which in turn translates into a specific position in the search engine.

However, we cannot forget about off-page SEO activities, because they are a pillar, supporting activities aimed at optimizing the website - they are, in a way, connections building the brand of the website.

When a business begins to function online, taking care of positioning can help attract new customers. The matter should be approached comprehensively. While search algorithms and ranking factors change, it must not be forgotten that taking them into account and controlling them gives the website a good ranking result. In addition, developing the relevance and credibility of your website is also the key to success. Therefore, in order to achieve this success, which is visibility in the Google search engine, it is necessary to combine on-page SEO and off-page SEO.

If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.